Media-Insert Communications

AR Could Point the Real Way Forward

Research by Frost and Sullivan suggests that augmented reality heads-up displays (HUDs) will gain 10.4% of the European Union and North American market by 2025. The firm’s June 2015 report, ‘Augmented Reality in Cars In North America and the European Union’, also says that the HUD market is “expected to grow at a compound annual growth rate (CAGR) of 41.9% between 2014 and 2021” across both markets, and it predicts that the technology will launch into them in 2018.

According to the Executive Summary of the report, carmakers such as Ford, Hyundai, BMW, Audi and Mercedes-Benz, will be the most likely to launch augmented reality HUD systems in that year. The technology will only appear in selective models and it will be supported by technology enablers such as Nippon Seiki, Continental and Denso as they are working closely with the carmakers to make automotive augmented reality HUDs happen. It also claims that they are working hard on improving driver safety by integrating ADAS content and warnings into heads-up displays.

Find out more about how augmented reality could point to the real way forward, read the complete article. 

Published by TU Automotive on 1st September 2018. By Graham Jarvis. #YearInReview

 

AR as a Commercial Reality for Connected Cars

Augmented Reality's potential in the future connected car explored by Graham Jarvis.

Through the movies most people will have either or seen heard about fighter pilots using heads-up displays in their cockpits to allow them to focus on whatever is around them and in order to fire a missile at an enemy on the ground or in the air. Car manufacturers are now looking at augmented reality (AR) technology as way to achieve this in connected vehicles, arguing that it will allow drivers to focus on the road ahead rather than on what their traditional dashboard tells them. The latter can, after all, be distracting because it requires drivers to momentarily take their eye of the road.

Technology companies and car manufacturers are, therefore, keen to explore how augmented reality can be used to provide drivers with information that goes beyond indicating how many miles per hour a car is travelling, the temperature of the engine and how much fuel is left. A spokesperson from Hyundai Motor Company, for example, expects AR technologies to be applied to a windscreen or to a heads-up display to provide information to the driver. This includes information about traffic conditions, real-time accident alerts, restaurants and tourist attracts within the proximity of the vehicle. With this kind of information drivers will be able to reach their destinations more easily.

Find out more, read the complete article. 

Published by TU Automotive on 7th April 2017. Author: Graham Jarvis.  #YearInReview